What We Review

We assess how quickly your store loads on both desktop and mobile, and identify the most likely causes of slowdowns — large images, unoptimised assets, excessive third-party scripts, or platform-level issues.

We review how your store displays and functions on mobile devices — layout, tap targets, text readability, image scaling, and the overall mobile shopping experience.

We check for broken internal links, missing pages, error states, and any elements that fail to load or function correctly.

We review the impact of installed apps, plugins, pop-ups, and third-party scripts on your store's performance and user experience.

We review whether your key pages have unique, descriptive titles and meta descriptions that accurately represent the content and include relevant terms.

We check whether your pages use a logical heading hierarchy (H1, H2, H3) that helps both search engines and visitors understand the structure of your content.

We assess whether your product pages are optimised for search — including titles, descriptions, image alt text, and URL structure.

We review whether your store's structure makes it easy for search engines to crawl and index your pages, including navigation, internal linking, and any technical barriers to indexing.

We review the clarity, placement, and visibility of your primary calls-to-action — add to cart buttons, buy now buttons, and any other prompts that guide visitors toward a purchase.

We assess whether your product pages give customers everything they need to make a purchase decision — images, descriptions, pricing, variants, and supporting information.

We review how your pricing is displayed, whether discounts or promotions are clearly communicated, and whether the perceived value of your products is effectively conveyed.

We assess whether your homepage effectively directs visitors toward products or actions, and whether it communicates your value proposition clearly within the first few seconds.

We review how easy it is to find products and information on your store — menu structure, category organisation, search functionality, and breadcrumb navigation.

We map the path a customer takes from landing on your store to completing a purchase, identifying any points of confusion, friction, or unnecessary steps.

We assess whether your store's layout is clean and easy to understand — appropriate use of whitespace, visual hierarchy, font readability, and overall design clarity.

We review basic accessibility considerations — text contrast, font sizes, keyboard navigation, and whether the store is usable for people with different needs.

We check whether your store displays appropriate trust signals — SSL certificate indicators, payment security badges, and other visual cues that reassure customers their information is safe.

We assess how customer reviews, testimonials, and social proof are displayed on your store — whether they're visible, credible, and positioned where they'll have the most impact.

We review whether your store clearly communicates its return policy, shipping policy, and other key policies that customers look for before making a purchase.

We check whether customers can easily find how to contact you or get support — email, phone, live chat, or other contact options.

We review the cart page — how items are displayed, whether it's easy to update quantities or remove items, and whether the cart clearly shows what the customer is about to purchase.

We assess the number of steps in your checkout process, whether each step is clear and logical, and whether unnecessary friction has been introduced.

We review the payment methods available, how they're presented, and whether trust signals are visible at the point of payment.

We identify specific elements in your checkout that may be causing unnecessary friction — required account creation, unexpected costs, confusing form fields, or unclear error messages.